Frequently Asked Questions

What is the definition of Source Primacy in AI search?

Source Primacy is a ranking mechanism that identifies the most authoritative, accurate, and accessible source for a specific fact, granting it the primary clickable citation in an AI’s response.

How does Perplexity choose which website to cite?

Perplexity uses Source Primacy to determine which link to display prominently. It evaluates technical parseability, domain authority, and how directly the content answers the user’s specific prompt.

Can a website influence its Source Primacy score?

Yes. By improving server response times, using clean markdown, and implementing specific entity schema, a website can increase its chances of winning the primary citation.

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